A TASTE DIVIDED

People typically refer to SweeTARTS as Sweet Tarts. But SweetTARTS wouldn’t be SweeTARTS if that had more than one “T”.
But where does that T belong, To the Sweet or the Tart?
We’ll find the answer by rebranding ourselves.

REBRAND

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SWEET

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TART

SOCIAL

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MICROSITE POLLING

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Art Director: Hunter Swink

Copywriter: Joshua Blanco